Students will gain firsthand knowledge of the crafting and distribution of press releases across multiple media platforms.

This educational tool will introduce:

• how press releases are formatted

• where and how they get published

• how to interpret distribution and engagement reports to measure impact

Students will be introduced to the core of any great PR strategy through:

• the building of strategic media lists by outlet, journalist, industry, and region

• the identifying of the right contacts for their story

• the understanding of how relationship building and segmentation lead to better results

There is no question that grabbing the attention of journalists is a skill in itself. Through this program, students will learn:

• how to write compelling pitches

• how to schedule and write pitches directly from the system itself

• what metrics define a successful pitch and response strategy

In a world of writing, number analysis is just as vital. Through this technology, students with learn how to:

• track media mentions and brand coverage

• monitor competitor activity

• measure sentiment and gain insight from real time reporting dashboards